Vulcanus Festival as a licensed format for event agencies and local organisers

More and more destinations and event agencies are looking for recognisable B2B formats – events that are not just a hotel cocktail or another trade show, but an experience people remember.

The Vulcanus B2B Festival is exactly that: open fire, serious gastronomy, bar and coffee, combined with closed-door B2B networking. For event agencies, local organisers and destination stakeholders, the Vulcanus Festival can become a licensed concept you deploy in your market.

1. What does “licensed format” mean in practice?

As a local organiser you get:

  • Conceptual framework
    – how a Vulcanus Festival should look (duration, structure, type of guests)
    – how to combine grill, F&B, bar and coffee
    – how to select partners (suppliers, brands)
  • Operational guidelines
    – zone layout (grill, bar, coffee, networking)
    – logistics, safety, guest flow
    – protocol for inviting guests and managing partners
  • Brand and marketing support
    – use of name and visual identity
    – communication guidelines
    – examples of posts, newsletters and invitations

2. The role of the local agency / organiser

The local partner is crucial because you:

  • know the local HORECA scene (hotels, bars, restaurants, distributors),
  • have an operational event team (production, AV, protocol),
  • understand local regulations and destination specifics.

Your role:

  • propose the location and date of the festival,
  • bring together relevant brands and suppliers,
  • coordinate local marketing and guest invitations (in alignment with us).

Our role:

  • guard the concept and quality of the Vulcanus Festival,
  • support you with content design (programme, themes, focus),
  • ensure connection with the Vulcanus distributor and other partners.

3. Collaboration with the local Vulcanus distributor

Every international Vulcanus Festival is organised in cooperation with the local Vulcanus grill distributor. That means:

  • the distributor is a strategic partner for equipment, technical support and presenting the Vulcanus concept to HORECA clients,
  • you as the event agency are the “soft side” – concept, programme, guests, content, production.

If there is already a Vulcanus distributor in your country, we connect you and define roles and cost/revenue sharing together. If there isn’t, we discuss entry strategy, where you can become a key partner in building the network.

4. What does a typical Vulcanus B2B Festival day look like?

One example structure:

  • Arrival & welcome – guests arrive by invitation from local partners.
  • Open fire & bar activation – the Vulcanus zone is “on” from the start; food and drinks are an experience, not a buffet.
  • Soft educational sessions – short on-site demos from chefs, bartenders and baristas.
  • Networking & deals – no big stage and conference rooms; everything happens around fire, bar and coffee.
  • After & follow-up – photos, video, contact lists and concrete next steps for projects.

5. For which destinations is the Vulcanus format ideal?

  • cities with a strong gastronomic scene (coastal or inland),
  • tourism regions that want to mark the start or end of season with a signature B2B event,
  • resorts / hotel groups that want an internal or semi-open B2B event for their key partners.

Do you want to bring the Vulcanus Festival to your city or region?

If you are an event agency, DMC, destination marketing organisation or hospitality consultant and want to bring the Vulcanus B2B Festival to your market, fill in the application.

Become a local organiser