{"id":937,"date":"2025-12-06T19:03:32","date_gmt":"2025-12-06T18:03:32","guid":{"rendered":"https:\/\/vulcanusfest.com\/hr\/?page_id=937"},"modified":"2025-12-06T19:23:33","modified_gmt":"2025-12-06T18:23:33","slug":"vodic-dobavljaci-brendovi","status":"publish","type":"page","link":"https:\/\/vulcanusfest.com\/hr\/b2bfestivali\/vodic-dobavljaci-brendovi\/","title":{"rendered":"Vodi\u010d za dobavlja\u010de i brendove"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_663553042\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1377338377\">\n\n\n\t<div id=\"col-2034884661\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1>Kako se pripremiti za nastup na Vulcanus B2B festivalu: vodi\u010d za dobavlja\u010de i brendove<\/h1>\n        <p>Vulcanus B2B Festival nije jo\u0161 jedan sajam na kojem stojite iza \u0161tanda i dijelite letke. To je <strong>zatvoreni B2B event<\/strong> gdje brendovi hrane, pi\u0107a i opreme rade u stvarnim uvjetima \u2013 na ro\u0161tilju, u \u0161anku, u servisu.<\/p>\n        <p>Da bi nastup bio uspje\u0161an, potrebno je puno vi\u0161e od samog logotipa. Ovo je vodi\u010d kako se kao <strong>dobavlja\u010d, brend ili distributer<\/strong> pripremiti da iz Vulcanus festivala izvu\u010dete maksimalnu vrijednost.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-divider\"  id=\"row-1681128511\">\n\n\n\t<div id=\"col-1745409599\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>1. Definirajte cilj nastupa<\/h2>\n        <p>Prije svega, odgovorite sami sebi:<\/p>\n        <ul>\n          <li>\u0160to \u017eelite posti\u0107i na festivalu?<br>\n            \u2013 nove klijente (hotele, barove, restorane)<br>\n            \u2013 ja\u010danje odnosa s postoje\u0107im kupcima<br>\n            \u2013 lansiranje novog brenda ili proizvoda<br>\n            \u2013 pokazati da va\u0161e rje\u0161enje \u201cradi\u201d u stvarnim uvjetima\n          <\/li>\n        <\/ul>\n        <p>Na temelju cilja \u0107emo zajedno odrediti:<\/p>\n        <ul>\n          <li>format nastupa (tasting stanica, grill zona, bar, coffee corner),<\/li>\n          <li>koli\u010dine proizvoda,<\/li>\n          <li>stil komunikacije prema gostima.<\/li>\n        <\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1681128511 > .col > .col-inner {\n  padding: 20px 0 0 0;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-513804651\">\n\n\n\t<div id=\"col-1784390039\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>2. Odaberite pravu \u201cpri\u010du\u201d za svoje proizvode<\/h2>\n        <p>Na Vulcanus festivalu fokus nije na cjenicima nego na <strong>pri\u010dama i rje\u0161enjima<\/strong>. Primjeri:<\/p>\n        <ul>\n          <li>proizvo\u0111a\u010d mesa: <em>\u201cKako izgleda premium steak &amp; wine iskustvo na otvorenoj vatri?\u201d<\/em><\/li>\n          <li>plant based \/ povr\u0107e: <em>\u201cVeggie i plant based na otvorenoj vatri za wellness hotele i spa goste\u201d<\/em><\/li>\n          <li>dobavlja\u010d pi\u0107a: <em>\u201cSignature kokteli i low-alcohol ponuda za beach barove\u201d<\/em><\/li>\n          <li>proizvo\u0111a\u010d kave: <em>\u201cKava kao dio open fire i dessert iskustva\u201d<\/em><\/li>\n        <\/ul>\n        <p>Pripremite:<\/p>\n        <ul>\n          <li><strong>2\u20133 hero proizvoda<\/strong> koje \u017eelite staviti u fokus,<\/li>\n          <li>1\u20132 jasne poruke: \u0161to dobija objekt koji radi s vama i za\u0161to je to profitabilno \/ jednostavno \/ atraktivno za gosta.<\/li>\n        <\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-513804651 > .col > .col-inner {\n  padding: 20px 0 0 0;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-1206244804\">\n\n\n\t<div id=\"col-971546905\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>3. Ulogu na festivalu shvatite kao \u201cdoma\u010dina\u201d<\/h2>\n<p>Vulcanus Festival je mjesto gdje vi:<\/p>\n<ul>\n<li><strong>pozivate svoje klijente<\/strong> (postoje\u0107e i potencijalne),<\/li>\n<li><strong>\u010dastite ih<\/strong> uz svoju hranu\/pi\u0107a,<\/li>\n<li>pokazujete kako je s vama raditi u praksi.<\/li>\n<\/ul>\n<p>Umjesto klasi\u010dnog sajamskog pikanja, bolje funkcionira:<\/p>\n<ul>\n<li>postavljanje pitanja: \u201cKako vam danas izgleda F&amp;B?\u201d i \u201c\u0160to vam najvi\u0161e stvara problem u sezoni?\u201d<\/li>\n<li>nuditi konkretne ideje: \u201cZa va\u0161 tip objekta, ovo bi mogao biti idealan koncept\u2026\u201d<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1206244804 > .col > .col-inner {\n  padding: 20px 0 0 0;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-2099205896\">\n\n\n\t<div id=\"col-1309202013\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>4. Operativna priprema: tim, koli\u010dine, logistika<\/h2>\n<p>Dobro pripremljen partner na festivalu:<\/p>\n<ul>\n<li>ima jasno definiran tim (priprema\/kuhinja, komunikacija s gostima, logistika),<\/li>\n<li>ne pretjeruje s koli\u010dinama \u2013 fokus je na degustaciji i demonstraciji, ne na cateringu za cijeli event,<\/li>\n<li>dolazi na vrijeme na tehni\u010dke sastanke i brifinge.<\/li>\n<\/ul>\n<p>Mi s na\u0161e strane pokrivamo:<\/p>\n<ul>\n<li>organizaciju zona,<\/li>\n<li>koordinaciju rasporeda,<\/li>\n<li>integraciju s ostalim partnerima (pairing hrana + pi\u0107e + kava).<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-2099205896 > .col > .col-inner {\n  padding: 20px 0 0 0;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-673540692\">\n\n\n\t<div id=\"col-996985336\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>5. Kako mjeriti uspjeh nastupa<\/h2>\n<p>Umjesto da gledate festival kao tro\u0161ak, gledajte ga kao <strong>lead generator<\/strong> i <strong>showroom u realnom vremenu<\/strong>.<\/p>\n<p>Preporu\u010dujemo da mjerite:<\/p>\n<ul>\n<li>broj relevantnih kontakata (hoteli, barovi, restorani),<\/li>\n<li>broj konkretnih follow-up sastanaka nakon festivala,<\/li>\n<li>broj pilot projekata koji se otvore u sljede\u0107ih 3\u20136 mjeseci.<\/li>\n<\/ul>\n<p>Mi vam mo\u017eemo pomo\u0107i strukturirati follow-up (zajedni\u010dki mailovi, materijali, kontakt liste) i osmisliti \u201cVulcanus day\u201d kod vas ili u objektu klijenta.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-673540692 > .col > .col-inner {\n  padding: 20px 0 0 0;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-677483245\">\n\n\n\t<div id=\"col-1241533799\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>6. Za koga je Vulcanus nastup idealan?<\/h2>\n        <ul>\n          <li><strong>Dobavlja\u010di hrane i pi\u0107a<\/strong><\/li>\n          <li><strong>Proizvo\u0111a\u010di opreme<\/strong> (kuhinja, bar, kava, rashladna tehnika\u2026)<\/li>\n          <li><strong>Distributeri i importeri<\/strong> koji \u017eele oja\u010dati prisutnost u HORECA segmentu<\/li>\n          <li><strong>Brandovi<\/strong> koji \u017eele ispri\u010dati svoju pri\u010du kroz do\u017eivljaj, a ne katalog<\/li>\n        <\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-677483245 > .col > .col-inner {\n  padding: 20px 0 0 0;\n}\n<\/style>\n<\/div>\n<div class=\"row align-center\"  id=\"row-1820570439\">\n\n\n\t<div id=\"col-1406005311\" class=\"col medium-8 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h2>Postanite festivalski partner<\/h2>\n        <p>Ako ste dobavlja\u010d, brand ili distributer i \u017eelite biti dio sljede\u0107eg Vulcanus B2B festivala ili organizirati vlastiti Vulcanus event za svoje klijente, zatra\u017eite uvjete sudjelovanja.<\/p>\n<a href=\"#upit\" class=\"button secondary is-outline\" style=\"border-radius:99px;\">\n\t\t<span>Zatra\u017ei uvjete sudjelovanja<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1820570439 > .col > .col-inner {\n  padding: 30px 0 0 0;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_663553042 {\n  padding-top: 80px 0 80px 0;\n  padding-bottom: 80px 0 80px 0;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"<p>Vulcanus B2B Festival nije jo\u0161 jedan sajam na kojem stojite iza \u0161tanda i dijelite letke. To je zatvoreni B2B event gdje brendovi hrane, pi\u0107a i opreme rade u stvarnim uvjetima \u2013 na ro\u0161tilju, u \u0161anku, u servisu<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":262,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-right-sidebar.php","meta":{"footnotes":""},"class_list":["post-937","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/pages\/937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/comments?post=937"}],"version-history":[{"count":4,"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/pages\/937\/revisions"}],"predecessor-version":[{"id":941,"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/pages\/937\/revisions\/941"}],"up":[{"embeddable":true,"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/pages\/262"}],"wp:attachment":[{"href":"https:\/\/vulcanusfest.com\/hr\/wp-json\/wp\/v2\/media?parent=937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}